A new kind of community

Targeting Gen Z, SmashFace is a bold and boundary-pushing cosmetic line that leverages TikTok and short-form video content to drive brand awareness, engagement, and product sales. In today’s fast-paced digital landscape, short-form video has become the ultimate marketing tool—capturing attention quickly, encouraging virality, and fostering authentic connections with audiences. By tapping into trend-driven content, influencer collaborations, and user-generated challenges, SmashFace creates an immersive brand experience that feels organic, entertaining, and highly shareable.